In our media preparedness sessions, we provide tips on how one can become more effective in dealing with the media. In coaching one-on-one, we will often provide exercises that will force a person to climb out of their comfort zone and think about how they look and sound.
By way of example, here are some [...]
In interviews, “you are delivering a message, not answering questions.”
Messaging takes work. Practicing takes time.
Know what your messages are
Begin where you want
Consistently deliver messages
Assertively bring the message into the interview
Do not merely reply to questions; answer them, but move to your messages
Repeat, repeat, and repeat
What are messages?
Key points that need to be stressed in an [...]
Remember The #1 Rule: You’re delivering a message, not answering questions.
Prepare for your media encounter, preparing your messages, the opening statement and your key points of argument. Think about the most effective way of relating your message. Finally, keep ‘The # 1 Rule’ top-o’-mind.
Anticipate. Listen. Then speak.
The most effective way of anticipating [...]
Before you speak to a news reporter, prepare yourself. Here’s a media encounter checklist.
1) Establish objectives of interview – both the media’s and your objectives
2) Collect relevant information
3) Prepare messages and themes for interview
4) Complete crib sheets for your reference
5) Develop opening statements
6) Think of examples, stories, an analogy
7) Practice quotes and sound [...]
Earlier this year, CG&A COMMUNICATIONS conducted a media preparedness session at which we answered some fundamental questions about working with media. In the following five posts we’ll provide a brief recap of some of the key ideas conveyed in our presentations. For example, here are three important questions a spokesperson must first answer to effectively [...]