In our media preparedness sessions, we provide tips on how one can become more effective in dealing with the media. In coaching one-on-one, we will often provide exercises that will force a person to climb out of their comfort zone and think about how they look and sound.
By way of example, here are some [...]
In interviews, “you are delivering a message, not answering questions.”
Messaging takes work. Practicing takes time.
Know what your messages are
Begin where you want
Consistently deliver messages
Assertively bring the message into the interview
Do not merely reply to questions; answer them, but move to your messages
Repeat, repeat, and repeat
What are messages?
Key points that need to be stressed in an [...]
Remember The #1 Rule: You’re delivering a message, not answering questions.
Prepare for your media encounter, preparing your messages, the opening statement and your key points of argument. Think about the most effective way of relating your message. Finally, keep ‘The # 1 Rule’ top-o’-mind.
Anticipate. Listen. Then speak.
The most effective way of anticipating [...]
Before you speak to a news reporter, prepare yourself. Here’s a media encounter checklist.
1) Establish objectives of interview – both the media’s and your objectives
2) Collect relevant information
3) Prepare messages and themes for interview
4) Complete crib sheets for your reference
5) Develop opening statements
6) Think of examples, stories, an analogy
7) Practice quotes and sound [...]
Earlier this year, CG&A COMMUNICATIONS conducted a media preparedness session at which we answered some fundamental questions about working with media. In the following five posts we’ll provide a brief recap of some of the key ideas conveyed in our presentations. For example, here are three important questions a spokesperson must first answer to effectively [...]
Courage is grace under pressure.
Man is not made for defeat.
Never mistake motion for action.
Happiness in intelligent people is the rarest thing I know.
Nobody knows what’s in him until he tries to pull it out. If there’s nothing or very little, the shock can kill a man.
There are some things which cannot [...]
All the world’s a stage, and all the men and women merely players. They have their exits and their entrances; And one man in his time plays many parts - (As You Like It - Act II, Scene VII)
Be not afraid of greatness: some are born great, some achieve greatness and some have greatness thrust [...]
This is perhaps one of the worst puns EVER!
http://www.youtube.com/watch?v=A_B5UrI7nAI&feature=related
Change will not come if we wait for some other person or some other time. We are the ones we’ve been waiting for. We are the change that we seek.
Americans… still believe in an America where anything’s possible - they just don’t think their leaders do.
If the people cannot trust their government to [...]
Thinking is the hardest work there is, which is probably the reason why so few engage in it.
Failure is simply the opportunity to begin again, this time more intelligently.
It has been my observation that most people get ahead during the time that others waste.
Nothing is particularly hard if you divide it into [...]